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A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
WEST ELM
Branding Project
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
![](https://static.wixstatic.com/media/3e1bfc_464852bf861e4b84b07811c06ef872cc~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_464852bf861e4b84b07811c06ef872cc~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_e140c3f2e80f49cb95e34df208c4c5da~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_e140c3f2e80f49cb95e34df208c4c5da~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_98b3b855664947fcbb9986f03a4cda55~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_98b3b855664947fcbb9986f03a4cda55~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_52f040f152a2498fb1c244ad40933480~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_52f040f152a2498fb1c244ad40933480~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_3dadc53ec189462687e5239158198da1~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_3dadc53ec189462687e5239158198da1~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_0df020b13eb2453d8ed25aa5d3a7f5e4~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_0df020b13eb2453d8ed25aa5d3a7f5e4~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_f9cfbae0aa424c419677c1c2e745d298~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_f9cfbae0aa424c419677c1c2e745d298~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_4b5b2a8bd8364facba783814bde64b61~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_4b5b2a8bd8364facba783814bde64b61~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_dedc79555a0c41f8a53ccd0f0a7ad092~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_dedc79555a0c41f8a53ccd0f0a7ad092~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_aa72c06d3d1048e5927e00e75df2a598~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_aa72c06d3d1048e5927e00e75df2a598~mv2_d_5100_3300_s_4_2.jpg)
![](https://static.wixstatic.com/media/3e1bfc_30410ffa4cdc4dd98474b61cc0060080~mv2_d_5100_3300_s_4_2.jpg/v1/fill/w_979,h_633,q_90/3e1bfc_30410ffa4cdc4dd98474b61cc0060080~mv2_d_5100_3300_s_4_2.jpg)
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