A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP SPECTRE COLOR EVOLUTION
Along with the pared-down luxury trend, we selected combinations of sophisticated and elegant colors such as deep blue, rich brown, and warm gold to create a premium and luxurious feel. Communicating with numerous suppliers, colors on different materials with various processes were carefully aligned to ensure color consistency and accuracy.
CMF Support: Alice Tseng
Execution Support: Tina Chou
Production: 2021-2022
Dual Anodized Recycled Aluminum
High Polished SUS
2 Coat Painted Plastic
Anodized Recycled Aluminum
3 Coat Painted Plastic
Back Painted Glass
Rubber
High Polished Diamond Cut
Too Dark
Too Light
Too Green
Too Blue
1 Coat Painted Plastic