A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP SPECIAL EDITION PATTERN WORK
In partnerships with QVC and HSN, we specially create custom patterns and colors every year for certain notebooks and accessories. Using an IMD process, these one-of-a-kind designs are created in small batches, providing a sense of exclusivity and rarity for users. Over the years these limited editions have proven to be surprisingly successful, often selling out quickly.
Execution Support: Ting Wang, Cheri Wang
Production: 2020, 2021, 2022
