A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP OMEN REBRANDING
Adapting to the shifts in gaming demographics, we sought to overhaul the Omen brand. Embracing the gradient trend throughout the art and design industry, the new Omen celebrates the simplicity of the form by offering a unique approach to the logo, colors, and finishes.
CMF Support: Yin Yang
Execution Lead: Seed Kuo
Production: 2020
2019 vs 2020