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A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
MERCEDES BENZ
2050
Autonomous Vehicle Luxury Interior
Collaborated with Takashi Kumamoto, senior transportation design student to create a future Semi-Autonomous Vehicle for Mercedes-Benz. Hee Won developed color, material and finish concepts with an emphasis on research, integrating materials and processes with forward thinking, with specific focus on new and innovative solutions.
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