A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
MATERIAL RECIPES
Methods and Ingredients for Design
Material Recipes is a multi-layered project that is designed to encourage followers of an environmentally deliberate lifestyle to create a series of compostable home goods. These recipes aim to attract eco-conscious lifestyle advocates to create home-made products from two primary sources: paper and food waste. The design concept infuses new life into disposable materials and creates objects that can nourish the environment in the afterlife.
![MFA_CMD_Jeon_HW_1_edit.jpg](https://static.wixstatic.com/media/3e1bfc_0b1bf9905b694e3ab23423b08e7fa4b8~mv2_d_6037_4170_s_4_2.jpg/v1/fill/w_979,h_670,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MFA_CMD_Jeon_HW_1_edit.jpg)
![Waste Crisis.jpg](https://static.wixstatic.com/media/3e1bfc_a29087485bde4395aaf827c036d63339~mv2.jpg/v1/fit/w_326,h_184,q_90/3e1bfc_a29087485bde4395aaf827c036d63339~mv2.jpg)
![Changing Consumer Values.jpg](https://static.wixstatic.com/media/3e1bfc_7a02c15534b341bfac07b71ba436917f~mv2.jpg/v1/fit/w_327,h_184,q_90/3e1bfc_7a02c15534b341bfac07b71ba436917f~mv2.jpg)
![Trend Research.jpg](https://static.wixstatic.com/media/3e1bfc_8a6bfffcda5349b599b032aac5709b33~mv2.jpg/v1/fit/w_326,h_184,q_90/3e1bfc_8a6bfffcda5349b599b032aac5709b33~mv2.jpg)
![Zero Waste Lifestyle Surveys.jpg](https://static.wixstatic.com/media/3e1bfc_92086e6d648843119fae46242df80cf3~mv2.jpg/v1/fit/w_326,h_184,q_90/3e1bfc_92086e6d648843119fae46242df80cf3~mv2.jpg)
![Field Research_Japan.jpg](https://static.wixstatic.com/media/3e1bfc_7f1c7ee279e9458e8f902c2f2f995414~mv2.jpg/v1/fit/w_327,h_184,q_90/3e1bfc_7f1c7ee279e9458e8f902c2f2f995414~mv2.jpg)
![Benchmarking.jpg](https://static.wixstatic.com/media/3e1bfc_705f15b5d6c24ccabfd90ecd8df1526c~mv2.jpg/v1/fit/w_326,h_184,q_90/3e1bfc_705f15b5d6c24ccabfd90ecd8df1526c~mv2.jpg)
![Persona_3.jpg](https://static.wixstatic.com/media/3e1bfc_294ee47dd140413f855e22e1035c1148~mv2.jpg/v1/fit/w_326,h_184,q_90/3e1bfc_294ee47dd140413f855e22e1035c1148~mv2.jpg)
![Persona_2.jpg](https://static.wixstatic.com/media/3e1bfc_ff6d29d7e4d24c2296aa98f477c1f00f~mv2.jpg/v1/fit/w_327,h_184,q_90/3e1bfc_ff6d29d7e4d24c2296aa98f477c1f00f~mv2.jpg)
![Persona_1.jpg](https://static.wixstatic.com/media/3e1bfc_2f7fde73e82b4444a3ef650b010834bb~mv2.jpg/v1/fit/w_326,h_184,q_90/3e1bfc_2f7fde73e82b4444a3ef650b010834bb~mv2.jpg)
![MFA_CMD_Jeon_H_2.jpg](https://static.wixstatic.com/media/3e1bfc_9f3a72e62be94295a611560768169fe6~mv2_d_7360_4912_s_4_2.jpg/v1/crop/x_0,y_23,w_7360,h_4889/fill/w_979,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MFA_CMD_Jeon_H_2.jpg)
![MFA_CMD_Jeon_H_3.jpg](https://static.wixstatic.com/media/3e1bfc_6050e9817836491989d4c99c5999bc50~mv2_d_7232_4827_s_4_2.jpg/v1/crop/x_0,y_52,w_7232,h_4524/fill/w_980,h_613,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MFA_CMD_Jeon_H_3.jpg)
![15_2.jpg](https://static.wixstatic.com/media/3e1bfc_d65158e905b84e21aed7d93447b9b8f9~mv2_d_4496_2391_s_2.jpg/v1/fill/w_974,h_518,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/15_2.jpg)
![16_2.jpg](https://static.wixstatic.com/media/3e1bfc_0d3244646d2e4ad29f088d1d4ecb51a2~mv2_d_4496_2391_s_2.jpg/v1/fill/w_974,h_518,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/16_2.jpg)