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A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP CHROME FOR EDUCATION
Selecting joyful hues while adding a hint of earthy tones, we created a sophisticated tonal color palette for a maturing education userbase.
ID Lead: Albee Lin
CMF Support: Sandie Cheng, Yin Yang
Production: 2020
2019 vs 2020
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