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A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP CHROME DETACHABLE
Choosing a universal grey as well as a sophisticated teal that feels expressive but still looks professional, we aimed to embrace all audiences. Adding a soft tactile finish to the softcovers provides comfort and reassurance.
ID Lead: Jin Cherl Kwon
Execution Support: Jackey Wu
Production: 2021
Thermal Bonding vs Insert Molding
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