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A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP AIO FABRIC DEVELOPMENT
The carefully chosen heathered pattern for the speaker fabric mitigates the stain and see-through issues from the previous generation while introducing a new, trending aesthetic.
ID Lead: Henry Chu
CMF Support: Sandie Cheng, Vivian Hou
Production: 2020
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